Reggie's contract demands that he receive a new boutonniere in his lapel every day at 9am and again at noon. This is a small expense compared to the kabillions of dollars that Reggie single-handedly brings to the station.
When the week is over, Reggie's hope is that the schedule will read something like this:
9:00 - commercials
10:00 - commercials
11:00 - commercials
12:00 - All-Request Lunch Hour (sponsored)
1:00 - commercials
2:00 - commercials
and so forth...
Reggie allows music to occasionally be heard on certain stations because he is sentimental for the "old days" of radio.
Don't go anywhere, because at the end of the Sales Meeting, Reggie will pour a pitcher of milk into a rolled-up newspaper for his closing act. He's been practicing all weekend.
Next: Making it so